As top Calgary REALTORS®, the Viani Real Estate Group has the expertise and knowledge to effectively market and sell your property. We understand that for most people, their property is their most significant financial asset, making the decision to sell a deeply emotional one that requires careful planning. Our mission is to secure the highest possible price for your property while minimizing stress for you, attracting numerous qualified buyers to ensure a successful sale.

We specialize in both new and resale homes, townhouses, apartment condominiums, lots, acreages, and commercial properties across Calgary and surrounding areas. As full-service REALTORS®, we manage every aspect of the real estate process, overseeing more than 100 tasks involved in marketing and selling a property—from research and procedures to the final process and review stages.

This process begins with us conducting thorough research on your property, including historical searches, city and tax assessments, and title searches. We also compare active, pending, sold, and expired properties in the market. After completing this research, we compile the findings into a detailed, professional comparative market analysis. We'll review this analysis with you to help guide pricing decisions and develop effective marketing strategies.

At this stage, we will meet with you for a no-obligation consultation, during which we will present the comparative market analysis tailored specifically to your property. During this meeting, we'll also review our credentials and discuss your goals and expectations. We will then outline pricing and marketing strategies, which include utilizing the MLS® system, various websites, online marketing, print advertising, and social media to ensure your property receives maximum exposure.

Additionally, we will conduct a walkthrough of your property and offer suggestions on improvements that could enhance its appeal—first impressions are crucial. Lastly, we'll review the different types of agency relationships, go over the listing agreement along with its terms and conditions, and finalize all necessary documents.

Great care and attention to detail are essential in this process. This includes reconfirming critical property details, such as encumbrances on the title, equity positions, and organizing condo documents if the property is a condominium. We also measure the property, arrange for professional photography, video and drone, install a lockbox, and review the showing procedures with you. Additionally, we'll organize the installation of the "For Sale" sign.

Once everything is in place, we upload the listing to the MLS® system, ensuring all information is accurate. We then prepare and execute a comprehensive marketing campaign, including print, online, and social media advertising. Feature sheets are prepared and delivered to the property. We also facilitate showings, gather feedback from potential buyers, and consistently review comparable properties to determine if adjustments to the listing could help accelerate the sale.

The offer phase is by far the most exciting and emotional part of the process. Our goal is to guide you through this stage, helping you understand the terms and conditions, and ultimately negotiate the best possible sale price and terms that align with your best interests.

During the conditional period, we coordinate property inspections and appraisals if needed, leading up to the receipt of the written notice confirming the sale of your property. Throughout the transaction, we ensure the contract is properly executed and distributed to all relevant parties, including the other REALTOR®, the brokerage, the mortgage lender, and the lawyers. We also report the sale on the MLS® and coordinate the possession process with you and your lawyer.

Our service doesn't end there. If any issues arise after the sale, we are here to help resolve or clarify any conflicts and provide additional information as needed. We are always available to answer any questions you may have.

“We look forward to speaking with you and setting up an appointment for us to meet and elaborate on the above items. Ultimately you need a professional, experienced REALTOR® to assist you with the sale of your property who you can trust, and who has your best interests in mind, we are those REALTORS® “. – the Viani Real Estate Group