Selling your home during the holiday season may seem daunting and can sometimes be a little bit trickier, but it doesn’t have to be! While the market naturally cools down with the weather, this can provide a unique opportunity for those braving the property market this winter.
With a combined experience of 50+ years in the industry here at Viani Real Estate Group, we have seen many benefits to selling a home during the colder months. First, we’ve found that buyers looking at homes during these months are more serious. This can largely be due to major life changes, such as moving for a job opportunity or to be closer to family. As such, they are typically highly motivated and well prepared. Coincidentally, sellers tend to be few and far between, thus creating less competition. Combined, this could lead to the right conditions which increase the likelihood of selling your home!
On the other hand, reduced real estate inventory can often lead to a lack of rush. While this may sound like a disadvantage, it can sometimes be quite the contrary. What we mean is, sellers don't face the same brutal competition, as mentioned above, as they usually would during the warmer months. Due to this, they have more time to make decisions, such as determining the best sale price or what they would like the contract conditions to be before listing their property. This can allow sellers to seize the opportunity to think about what they truly want from the sale of their home and how to achieve that goal. The team at Viani Real Estate Group would love to guide you through this process.
Right now, our team is seeing a shortfall in available homes for sale; however, motivated buyers know what they want and refuse to settle for less. You may be wondering how you can boost your curb appeal to stay ahead of the real estate game and appeal to the right buyer. There are various ways to elevate your property and maximize its value. We suggest the following:
Get into the holiday spirit and decorate! While it isn’t recommended to overpower the space, a simple wreath on the front gate and door and a string of warm lights does wonders in helping a buyer visualize living in your home.
Keep your property well-lit! As we go into winter, days shorten and get darker more quickly. Ensure your property can be viewed in ample lighting and that your ‘For Sale’ sign is well-lit.
Maintain your driveway and walkways! Shovel after every snowfall to ensure a safe walk through your property for potential buyers.
Make your home winter-ready! This could mean keeping the fireplace lit for warmth, redesigning your mudroom to make it more functional, clearing gutters, or sealing gaps in windows. Trust us, buyers will notice whether your property is an ill-equipped house or a cozy home prepared for winter.
Get ahead of the 2026 Spring rush and sell your home with us today!
